Character - Our private customer magazine

We have always been engaged in dialogues on social and economic issues. As one of Germany's longest-established Private Bank, we not only see ourselves as responsible for financial matters, but also as an active part of society.
Our Society Magazine, “Character”, explores unusual life paths, surprising opinions and new perspectives - written by experienced journalists in an entertaining and undogmatic way. In each issue we introduce you to an interesting persona, present a company investing in the future or offer a change of perspective.
Bethmann Bank - modern, sustainable, individual. This is why Character, our Society Magazine, exists.

Character 28
- financial independence for women
- (anti)social media
- Lufthansa captain Cordula Pflaum
- the Munich stained glass workshop of Gustav van Treeck
Character Portrait - Women for tomorrow

Economy, society, culture: these ten women are moving and inspiring Germany.
Where is feminism headed?

Zwei Publizistinnen diskutieren die Frage, welche Richtung die Frauenbewegung heute einschlagen sollte.
Between commercial and charitable

The Princess of Bavaria was an adventurous woman. A foundation named after her supports female scientists.
Does “Character” appeal to you? Feel free to recommend our Society Magazine to others!
Claudia Fleischer

Corporate Communications and Marketing
Kerstin Switala

Deputy Director of Communications and Marketing